African Art Now by Sue Williamson
Nando’s Diversity campaign, where the flame-grilled chicken brand forces South Africans to question Xenophobia and intolerance — the fact is, if we go back far enough in time, we were all once foreigners in SA.
I found it in fact a quite funny ad, the recent decision by MultiChoice’s DStv channels and M-Net to follow e.tv and SABC in banning the Nando’s diversity advert will have a limited impact from a viewership and awareness perspective. This ban will in fact drive more traffic to online platforms, such as YouTube and Facebook, that are actively showcasing the ad.
This Winter, Nando’s has teamed up with Cheesekids to create pop up soup kitchens in parts of SA that have been affected by Xenophobia, to walk the talk in galvanising our message of creating ‘dialogue between the diverse’. You too can volunteer to join our soup kitchens by visiting www.souperstars.co.za
Guess everyone wants the taste of diversity, unless they want to Poof ! What do you think? Please comment below